mUp. Discovering, Understanding, Guiding.

WE LISTEN

TO THE DEMANDS OF CONSUMERS
TO TRANSLATE THEM INTO
BUSINNESS OPPORTUINITIES
WE UNDERSTAND

THE NEEDS OF CLIENTS
TO INDICATE PATHWAYS
OF INNOVATION.
WE SHARE

OUR EXPERIENCES
TO TRANSFORM THEM
INTO SOURCES OF INSPIRATION.

MUP RESEARCH. DISCOVERING, UNDERSTANDING, GUIDING.

We are an independent agency specialized in market research.

We analyse and interpret whatever is happening in the consumer world, seeing phenomena in the framework of a broader ecosystem in which psychological, cultural, social and economic variables are at work.

Our background and experience enable us to map out the most appropriate routes for responding to the needs of marketing.

We are a valuable travelling companion to our Clients to better guide their decisions and to support them in growing their business.

OUR CARDINAL PRINCIPLES

ONLY RESEARCH DIRECTORS

mUp consists exclusively of professionals with over twenty years' experience, involved in every phase of the project: added value at each step, concentration of information, rapidity in sharing results.

ACTIVE PARTICIPATION OF THE TEAM

Two minds are better than one.
For this reason the mUp team internally shares ideas knowledge and creativity.

INVOLVEMENT ON-DEMAND OF PARTNERS OF EXCELLENCE

When necessary, we can activate a network of highly expert external associates for a rapid response to specific needs.

COLLABORATION

In our field precision is everything. That's why we only work with fieldwork companies that garantee the highest quality standards and the most innovative solutions.

PROFESSIONAL EXPERTISE,
GUIDED BY PASSION.

Susanna Malabarba

I have a degree in Modern Literature and underwent my professional training at Delfo, one of the Italian centres of excellence in qualitative research: there I learned the principles of, and discovered a passion for, the researcher’s trade. For over twenty years I have been managing research projects in different sectors, above all in brand equity, communication analysis, and concept and product testing.
I also have experience in conducting company workshops, in the application of Neuro-Linguistic Programming and of the Delphi method for the prediction of future scenarios.

Maria Fiorenza

I am a graduate in Experimental Psychology and have always worked in qualitative research. What I love about my job is the opportunity to bring together and interweave different worlds and experiences. For about 20 years I have directed research projects in multiple sectors with leading multinational agencies and research institutions (including Ipsos and GfK). My areas of specialization include concept development studies and product testing, customer experience analysis, and conducting creative and brainstorming sessions both with consumers and in the business context.

Stefano Carlin

I graduated in the Umanities and converted my passion about Anthropology from kinship systems into the study of consumption patterns in contemporary societies. I have held primary roles at major international companies in the market research world (GfK, Ipsos, Millward Brown, Research International) in Italy and abroad, and I have dealt in particular with advertising, innovation and customer satisfaction. I get passionate about any subject which I come across: my gratification lies into finding practical solutions as to create opportunities for growth.

WE PUT CREATIVITY INTO ACTION.

We are particularly specialized in innovation studies.

We know the processes needed to set the creativity machine into motion: to deal with change, to discover new solutions in the development of business projects, to inject innovation into teams.

We Create

- INSIGHT AND IDEA GENERATION PATHWAYS
- COMPANY WORKSHOPS TO BRING TEAMS INTO LINE WITH RESEARCH RESULTS
- PROCESSES TO FACILITATE THE PARTICIPATION OF THE VARIOUS BUSINESS FUNCTIONS IN DECISION-MAKING

our commitment in the field, all over the world.

We have an international network of partners of excellence with whom we have worked for several years and who share our own approach to research: rigour, interpretative expertise, delivery of insights.

Possiamo condurre ricerche in:

All European Countries

Japan

Turkey

South East Asia

South Africa

North America

Australia

Russia

India

China

LAtin America